Hi, I’m Marco. Since 2015, I’ve been helping small & big companies to thrive in the ever-changing Search Marketing Landscape, focusing on the UK & International.
Sustainable organic growth is driven by engineering and automation. I work across product, engineering, and commercial teams to protect and scale organic discovery across traditional search engines and emerging AI platforms. Key focus areas include automated crawl governance, log intelligence, structured entity data, and large-scale site migrations.
I’m also keen on experimenting SEO tools to their full potential, enhancing my technical SEO skills and shaving off any possible inch from my direct competitors.
Some of my favourite tools:
I’ve been writing for world–renowned digital marketing publications such as Marketing Land, Smart Insights and Search Engine Watch, the longest-running Search Marketing news and information portal in the world.
Discover how to turn repetitive SEO workflows into rock-solid automations using Python and LLMs. Zero coding skills required — build custom tools that run forever for pennies.
A decade of scaling organic search, from tier-1 consumer multinationals to high-growth tech platforms across the UK, Europe, and global markets.